My job; give life to products and presentations by visualisation the right experience with 'mouth watering, eye-tasting looks and lip smacking details'... consistently brings my clients' products to their perfect best.
A beer-stylist is a resourceful inventor who builds tools to find new ways to achieve exciting beers. Generating perfect foam and solid, stabilized beer heads, pouring, splash and swirl experience, effervescence and liquid in movement, carbonation, colour, all kind of drops, condensation, cool, cold and ice-effects on glass, bottle, cap or can. Most of the drink- and beer brands got their own specific visual looks, that's why we use different ways of styling effects*.
Working together with agency creatives, artistic directors and global 'SFX-teams'; combining craftsman and artistry brings a complete understanding of every technical aspect involved in shooting table-top liquids. Research and development results in the ability to design and build tools, mock-ups and visual corrected products.
Liquids and beers in film-TV commercials; live action, pack shots, table top and high speed, digital media & photography; packaging and print advertising but also
in magazines of people & lifestyle, design & art. The mastery of styling and advanced techniques, which have, proves themselves 'on set' resulted in high appreciation of clients,
agencies, film production companies, advertising offices, directors and camera crews.
"... a stream of gold blond effervescence beer caressing it's way down in a glass. Turning swirls of bubbles rising into froth on the crest of a delicious foam head. Condensation and drops cascading down it's side ... a visual perfectly poured glass of beer ... Art ! ... a Masterpiece !"
* Preparation of the glasses and bottles at least 1 day before shoot.